I call it “marketers depression”. Being a marketer, especially one that’s on screen doing videos, it seems everyone is happy and doing well in life, when in fact there is a major problem that no one ever talks about.
In a recent article published by thedrum.com they found
“A new survey has highlighted the full extent of a mental health crisis in the marketing industry with the finding that more than a third (38.9%) of marketers are suffering from symptoms of depression and anxiety with work being the single greatest contributor and 61.1% attributing their fragile state of mind to the office.”
I found myself in this state recently.
Marketers depression is all too real I found out by a recent Facebook post I made.
You see my job consists of running campaigns on social media, using Facebook, YouTube, and other platforms to promote what I believe are products that can help either get interested parties involved in marketing, or tools to help benefit people already in the business.
And certainly not all campaigns are profitable, and I get that.
But some just fall flat on their face.
This is when you question whether or not you’re even cut out for this business.
You know the thoughts –
“Am I good enough?”
“Do people like me anymore?”
“Am I done?”
Now I get that a lot of marketers would say don’t even talk about this.
Well I’m not every marketer.
I operate on more than story telling to sell you something.
I want to be more than an avenue of promotion to people.
I want to be real.
So here are 3 things you (and I) can do to improve it, so I hear.
- Get some freaking sleep. Look, I know that Gary V tells you to kill yourself and “grind”, but seriously he’s part russian, probably KGB trained to kill goats with a stare so he’s not a great example. For lots of people who experience depression, sleeping too little or too much can be a daily problem. Getting good sleep can help to improve your mood and increase your energy levels.
- Take a hike you workaholic! No I am not telling you go away, I’m telling you to get some exercise, keep active. And no typing feverishly on facebook isn’t exercise. Although some people do make you sweat.
- Eat well. Sure those ding dongs at midnight taste great, but you will die sooner than you expect and you won’t be able to spend all that money grinding like Gary V told you to do. Recently I went plant based (essentially I eat things that come from the dirt) and sure I miss a nice slice of NY pizza but my blood pressure problems are gone, I’m losing weight, and I can almost see below my gut (if you know what I mean).
In all seriousness depression while marketing is a thing. The bad days are bad but the good days are great. I just hope some of the tips above will help you get through the tough ones.
If ever you need to chat, you can talk to me, but I’d probably just make it worse by telling you to buy some chocolate.
Let me know what you think below. Have you ever been through marketing depression? What did you do about it? I would love to know.